![]() ![]() Employees are encouraged to design and build their work area. Ideo's head man, Dave Kelly, says being playful is an important aspect of being innovative. They describe their work as "focused chaos." Ideo Plays for Innovation (03:37) Wild ideas are encouraged to break from the norm and be innovative. Ideo's term "deep dive" means a total immersion in the problem at hand. Everyone is encouraged to share ideas and be productive. ![]() They believe ideas can come from anyone, not necessarily the boss. Ideo balks at the system of hierarchy in most U.S. Ideo, a design development firm in Palo Alto, California, is responsible for designing hundreds of products from computer screens and sunglasses, to the mechanical whale in the film "Free Willy." Ideo's Anti-Corporate Philosophy (03:28) ![]() Ideo: A Design Development Firm (03:14) FREE PREVIEW
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